Viva Gym

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Challenge

Physical inactivity can lead to many other diseases and causes an estimated 3.2 million deaths globally every year. A recent OECD report found that more than half the population of Spain was overweight, and 1 in 6 are obese. Regular exercise can help tackle this growing problem, yet many exercise facilities are inaccessible or unaffordable to people on low incomes.

Investable Solution

Viva Gym helps to address this challenge by providing ultra-affordable, highly accessible gyms that make it easier for people on lower incomes to exercise, leading to healthier lifestyles and reduced risk of chronic disease. With its no-contract membership policy and low price point, it has been able to open up gym membership to a new demographic: a third of its new joiners since inception had not been members of a gym before. And its offering – which combines cardio equipment, weights and instructor-led classes – has allowed it to attract men and women in equal numbers.

Outcomes

Viva Gym has over 83,000 members, of which 34% are first-time gym users.

www.vivagym.es